# Indriya Temple Jewellery: full reference > The extended guide to this site for AI models. A student project about Indriya's Anantara bridal temple jewellery collection, presented for the Varalakshmi Vratham festival. Indriya is the jewellery brand of the Aditya Birla Group. This site is NOT the official Indriya website and does not sell jewellery; the official website is https://www.indriya.com/. Summary version: https://indriya-anantara.lovable.app/llms.txt Made by: Keyana Marfatia, Adnan Gilitwala and Aadhyan Rao, BBA Marketing students, Atlas SkillTech University. Last updated: 2026-10-25. ## About Indriya - Indriya is the jewellery brand of the Aditya Birla Group, launched in 2024 under Novel Jewels Limited. Its insignia is a gazelle and its name comes from Sanskrit. - Indriya has stores in cities including Mumbai, New Delhi, Hyderabad, Pune, Ahmedabad, Jaipur, Patna, Indore, Surat, Lucknow, Vijayawada and Bhubaneswar. - Indriya's head office is at One International Centre, Dadar West, Mumbai. - Anantara is Indriya's bridal temple jewellery collection: necklaces, harams and jhumkas with Lakshmi, Ganesha, Garuda and Vishnu motifs, pearls and ruby-red and green stones. Its tagline is 'Be the bride of your dreams, adorned in divine heritage.' - Indriya unveiled Anantara in May 2025 (Indian Jeweller, 28 May 2025). Anantara is one of four regional bridal collections and is designed for brides in Andhra Pradesh, Telangana and Karnataka; its designs draw on the Hoysala-era Chennakeshava and Keshava temples at Somanathapura (Medianews4u, 18 November 2025). - Indriya's brand line is 'Every Jewel Tells a Story'. - Indriya customer care: 1800-210-8383 (toll free). - Gold prices change every day, so this site shows today's gold rate in a pop-up (the gold bar button) instead of fixed prices. - Golden Programs are Indriya's gold purchase and savings programmes; current plans and terms are listed on indriya.com and explained in store. - This website is a student project by BBA Marketing students at Atlas SkillTech University. It is not the official Indriya website and does not sell jewellery; purchases happen on indriya.com or in an Indriya store. ## Temple jewellery guide Full article: [Temple Jewellery Guide: History, Designs and Care](https://indriya-anantara.lovable.app/temple-jewellery-guide) ### What is temple jewellery? Temple jewellery is South Indian gold jewellery decorated with images of deities, temples and sacred symbols. It takes its name from the ornaments made to adorn the idols in Hindu temples. The designs are raised from the gold by hand in nakshi work, then given an antique finish. ### Where does it come from? Temple jewellery comes from Tamil Nadu and grew under the Chola and Pandya dynasties, roughly between the 9th and 13th centuries, when artisans made gold ornaments for temple deities. Classical Bharatanatyam dancers later adopted the designs, and today it is the signature jewellery of South Indian brides and festivals such as Varalakshmi Vratham. Nagercoil in Tamil Nadu is one of the best-known centres of the craft. ### Common designs and what they mean - Goddess Lakshmi: wealth and prosperity; the favourite motif for weddings and Varalakshmi Vratham. - Peacock: grace and beauty; the mount of Lord Murugan. - Lotus: purity; the flower Goddess Lakshmi sits upon. - Kasu (coins): abundance; rows of Lakshmi coins strung into a kasu mala. - Lord Ganesha: new beginnings and the removal of obstacles, popular with brides. - Garuda and gopuram: protection and devotion; Garuda is Lord Vishnu's mount, the gopuram is the temple gateway tower. ### How to care for temple jewellery 1. Wipe it with a soft, dry cotton cloth after every wear. 2. Wash only when needed, with mild soap, lukewarm water and a soft brush. 3. Dry it completely before putting it away. 4. Store each piece separately in a soft pouch or lined box. 5. Add a silica gel sachet to keep moisture away. 6. Have stone-set pieces checked and cleaned by a jeweller once a year. Keep it away from perfume, hairspray, lotions, harsh cleaners, ultrasonic cleaners on stone-set pieces, and water when swimming, bathing or exercising. ### How to tell real gold temple jewellery Real gold jewellery in India carries a BIS hallmark with three marks: the Bureau of Indian Standards logo, the purity grade (for example 22K916, meaning 22 karat gold that is 91.6% pure) and a 6-character HUID code unique to the piece. Plated fashion jewellery does not carry a BIS hallmark. ## Frequently asked questions ### Temple jewellery **What is temple jewellery?** Temple jewellery is traditional South Indian gold jewellery decorated with motifs of deities, temples and sacred symbols such as Goddess Lakshmi, the lotus and the peacock. It was first made to adorn temple idols and classical dancers, and today it is worn by brides and at festivals. Source: [Temple Jewellery Guide](https://indriya-anantara.lovable.app/temple-jewellery-guide) **Is temple jewellery made of real gold?** It can be. Traditional temple jewellery is made in 22-karat gold, while fashion versions use gold-plated silver or alloy. Indriya's temple jewellery is BIS Hallmark certified gold with a HUID code, so its purity can be verified. Source: [Bureau of Indian Standards](https://www.bis.gov.in/) **Which temple jewellery is best for a South Indian wedding?** Most South Indian brides wear a layered set: a choker, a long haram or kasu mala, jhumkas, a vaddanam (waist belt), armlets and a maang tikka. Lakshmi and peacock motifs in an antique gold finish are the most popular bridal choices. Source: [Varalakshmi Vratham edit](https://indriya-anantara.lovable.app/temple-jewellery/varalakshmi-vratham) **How do you clean temple jewellery at home?** Wipe it gently with a soft, dry cotton cloth after every wear. For a deeper clean, use a soft brush with mild soap in lukewarm water, rinse, and dry it completely. Avoid harsh chemicals, and have stone-set pieces cleaned professionally. Source: [Temple Jewellery Guide](https://indriya-anantara.lovable.app/temple-jewellery-guide) **How should temple jewellery be stored?** Keep each piece in its own soft pouch or lined box, away from air and moisture. Add a silica gel sachet and keep it away from perfume and sprays so the antique finish does not dull. Source: [Temple Jewellery Guide](https://indriya-anantara.lovable.app/temple-jewellery-guide) **What do the Lakshmi, peacock and lotus motifs mean?** Goddess Lakshmi stands for wealth and prosperity, the peacock for grace (it is the mount of Lord Murugan) and the lotus for purity, as the flower Lakshmi sits upon. Ganesha motifs stand for new beginnings, which makes them popular with brides. Source: [Temple Jewellery Guide](https://indriya-anantara.lovable.app/temple-jewellery-guide) **Which temple jewellery should I wear for Varalakshmi Vratham?** Lakshmi motifs suit the festival best: a Lakshmi haram or a kasu mala strung with Lakshmi coins, paired with temple jhumkas. Antique gold finishes look right with a silk saree for the puja. Source: [Varalakshmi Vratham edit](https://indriya-anantara.lovable.app/temple-jewellery/varalakshmi-vratham) ### Gold & purity **What is a BIS hallmark and HUID?** A BIS hallmark is the Bureau of Indian Standards' certification of gold purity. It has three marks: the BIS logo, the purity grade (such as 22K916) and a 6-character HUID code that is unique to that piece. Source: [Bureau of Indian Standards](https://www.bis.gov.in/) **What does 22K916 mean?** 22K916 means 22 karat gold that is 91.6% pure. It is the most common purity for traditional and temple jewellery in India. Source: [Bureau of Indian Standards](https://www.bis.gov.in/) **How is the price of gold jewellery worked out?** The price is the day's gold rate multiplied by the weight of the piece, plus making charges and GST. Indriya shows the gold rate, making charges and taxes separately on the bill. Source: [indriya.com](https://www.indriya.com/) **Where can I see today's gold rate?** Tap the gold bar button on any page of this site for today's rate. It shows the live market rate with Indriya's last listed store rate underneath for reference. Source: [indriya.com](https://www.indriya.com/) ### Anantara collection **What is the Anantara collection?** Anantara is Indriya's bridal temple jewellery collection, unveiled in May 2025 for brides in Andhra Pradesh, Telangana and Karnataka. It includes harams, short necklaces and jhumkas with Lakshmi, Ganesha, Garuda and Vishnu motifs, inspired by the Hoysala-era temples at Somanathapura and finished in antique gold with pearls and coloured stones. Source: [Anantara on indriya.com](https://www.indriya.com/anantara/anantara-collection?collection_name=936) **Can I buy Anantara jewellery on this website?** No. This site is a student project, so every product links to its page on indriya.com, where you can buy it, or you can see it in an Indriya store. Source: [Anantara on indriya.com](https://www.indriya.com/anantara/anantara-collection?collection_name=936) ### Exchange & programmes **Does Indriya offer lifetime exchange?** Yes. You can bring Indriya gold jewellery to any Indriya store and exchange it for a new design. The gold is valued at the current gold rate, and exact deductions follow Indriya's official exchange policy in store. Source: [Lifetime Exchange](https://indriya-anantara.lovable.app/lifetime-exchange) **What do I need to exchange my jewellery?** Bring the jewellery and its invoice to an Indriya store. The store checks purity against the BIS hallmark and HUID, values the gold at the current rate and applies that value to your new piece. Source: [Lifetime Exchange](https://indriya-anantara.lovable.app/lifetime-exchange) **What are Indriya's Golden Programs?** Golden Programs are Indriya's gold purchase and savings plans. The current plans and their terms are listed on indriya.com, and store staff can explain them in person. Source: [indriya.com](https://www.indriya.com/) ### Stores & help **Where are Indriya's stores in Mumbai?** Mumbai has six Indriya stores: Borivali West, Andheri West, R City Mall in Ghatkopar, Sky City Mall in Borivali East, Nexus Seawoods Mall in Navi Mumbai and Phoenix Marketcity in Kurla. Each has its own page with the address, hours and map. Source: [Mumbai stores](https://indriya-anantara.lovable.app/store-locator) **What are Indriya's store timings?** Most Mumbai stores open at 11:00 AM and close between 9:00 PM and 9:30 PM; Sky City Mall stays open until 11:00 PM. Check the store's page before you visit. Source: [Mumbai stores](https://indriya-anantara.lovable.app/store-locator) **How do I contact Indriya customer care?** Call Indriya customer care toll free on 1800-210-8383, or visit any Indriya store. Source: [indriya.com](https://www.indriya.com/) **Is this the official Indriya website?** No. This is a student project by BBA Marketing students at Atlas SkillTech University. The official website is indriya.com, and every navy link with an ↗ arrow on this site opens it. Source: [indriya.com](https://www.indriya.com/) ## Find Your Piece: the styling assistant Page: https://indriya-anantara.lovable.app/styling-advisor ### What is Find Your Piece? Find Your Piece is an interactive quiz on this site that recommends specific Anantara pieces based on a visitor's occasion, budget and style preference, instead of asking them to browse all pieces. ### How does the styling assistant work? The visitor answers three questions in order: the occasion (wedding, engagement, festival or temple visit, or a milestone celebration), a budget range (₹2–4 lakhs, ₹4–12 lakhs, ₹12–20 lakhs, or ₹20 lakhs and above), and a style preference (traditional or statement). The assistant then filters the Anantara collection by listed price and occasion fit, and returns up to three recommended pieces, each with a one-line reason it suits that occasion and a short styling tip, such as which jewellery to pair it with or how to wear it. ### Why was it built? Most comparable websites only list products; Find Your Piece turns browsing into a guided, personal shopping experience using the same product and pricing data already published on this site, so recommendations stay accurate as prices change. ## Anantara collection Anantara is Indriya's bridal temple jewellery collection. Official collection page: https://www.indriya.com/anantara/anantara-collection?collection_name=936 Prices below are Indriya's approximate prices excluding taxes, as listed on indriya.com on 27 October 2026. Gold prices change daily; check indriya.com for today's price. ### Heirloom Ganesha Gold Bridal Necklace - Type: Necklace - Description: A sculpted 22 karat gold necklace with a Ganesha pendant, ruby drops and a pearl fringe. - Metal: 22 karat yellow gold, BIS Hallmarked - Price: ₹8,61,544 (approximate, excluding taxes) - Gross weight: 56.09 g - Product code: JTYYA20-DINA886 - Page on this site: https://indriya-anantara.lovable.app/jewellery/heirloom-ganesha-gold-bridal-necklace - On indriya.com: https://www.indriya.com/jewellery-products/heirloom-ganesha-gold-bridal-necklace-jtyya20-dina886 ### Lakshmi Grace Gold Bridal Necklace - Type: Necklace - Description: Pearl and green bead strands meeting at a Goddess Lakshmi pendant in gold. - Metal: 22 karat yellow gold, BIS Hallmarked - Price: ₹13,38,967 (approximate, excluding taxes) - Gross weight: 125.4 g - Size: 61 cm - Product code: JTLYA20-DINA885 - Page on this site: https://indriya-anantara.lovable.app/jewellery/lakshmi-grace-gold-bridal-necklace - On indriya.com: https://www.indriya.com/jewellery-products/lakshmi-grace-gold-bridal-necklace-jtlya20-dina885 ### Swarn Gajika Gold Bridal Drop Earrings - Type: Earrings - Description: Temple jhumkas with Ganesha motifs, a pearl fringe and green drops. - Metal: 22 karat yellow gold, BIS Hallmarked - Price: ₹3,12,801 (approximate, excluding taxes) - Gross weight: 21.2 g - Product code: JTYYB20-DIEA885 - Page on this site: https://indriya-anantara.lovable.app/jewellery/swarn-gajika-gold-bridal-drop-earrings - On indriya.com: https://www.indriya.com/jewellery-products/swarn-gajika-gold-bridal-drop-earrings-jtyyb20-diea885 ### Lakshmi Bottu Mala Gold Long Necklace - Type: Necklace - Description: A long temple mala of Lakshmi coin motifs, finished with green drops. - Metal: 22 karat yellow gold, BIS Hallmarked - Price: ₹46,67,771 (approximate, excluding taxes) - Gross weight: 336.6 g - Size: 48.3 cm - Product code: JTIYA20-DINA849 - Page on this site: https://indriya-anantara.lovable.app/jewellery/lakshmi-bottu-mala-gold-long-necklace - On indriya.com: https://www.indriya.com/jewellery-products/lakshmi-bottu-mala-gold-long-necklace-jtiya20-dina849 ### Haripriya Gold Drop Earrings - Type: Earrings - Description: Long tiered temple drops ending in miniature jhumkas. - Metal: 22 karat yellow gold, BIS Hallmarked - Page on this site: https://indriya-anantara.lovable.app/jewellery/haripriya-gold-drop-earrings - On indriya.com: https://www.indriya.com/anantara/anantara-collection?collection_name=936 ### Udaya Gold Bridal Necklace - Type: Necklace - Description: A long haram of sculpted crescent motifs set with red stones. - Metal: 22 karat yellow gold, BIS Hallmarked - Price: ₹13,34,065 (approximate, excluding taxes) - Gross weight: 94.103 g - Size: 55.9 cm - Product code: JTKYA20-DINA884 - Page on this site: https://indriya-anantara.lovable.app/jewellery/udaya-gold-bridal-necklace - On indriya.com: https://www.indriya.com/anantara/anantara-collection?collection_name=936 ### Vinayaka Gold Bridal Drop Earrings - Type: Earrings - Description: Chandbali-style drops with a deity motif, pearls and green stones. - Metal: 22 karat yellow gold, BIS Hallmarked - Price: ₹2,98,653 (approximate, excluding taxes) - Gross weight: 22.737 g - Product code: JTYYB20-DIEA883 - Page on this site: https://indriya-anantara.lovable.app/jewellery/vinayaka-gold-bridal-drop-earrings - On indriya.com: https://www.indriya.com/anantara/anantara-collection?collection_name=936 ### Heirloom Ganesha Gold Bridal Drop Earrings - Type: Earrings - Description: Round ruby-set studs over temple jhumkas, pearls and ruby drops. - Metal: 22 karat yellow gold, BIS Hallmarked - Price: ₹2,20,827 (approximate, excluding taxes) - Gross weight: 15.839 g - Product code: JTYYB20-DIEA886 - Page on this site: https://indriya-anantara.lovable.app/jewellery/heirloom-ganesha-gold-bridal-drop-earrings - On indriya.com: https://www.indriya.com/anantara/anantara-collection?collection_name=936 ### Vinayaka Gold Bridal Necklace - Type: Necklace - Description: Green bead strands carrying a cluster of temple jhumka drops. - Metal: 22 karat yellow gold, BIS Hallmarked - Price: ₹17,10,340 (approximate, excluding taxes) - Gross weight: 159.2 g - Size: 61 cm - Product code: JTLYA20-DINA883 - Page on this site: https://indriya-anantara.lovable.app/jewellery/vinayaka-gold-bridal-necklace - On indriya.com: https://www.indriya.com/anantara/anantara-collection?collection_name=936 ### Vishnu Haar Gold Short Necklace - Type: Necklace - Description: Red stone links leading to a deity pendant with a pearl fringe. - Metal: 22 karat yellow gold, BIS Hallmarked - Price: ₹11,39,690 (approximate, excluding taxes) - Gross weight: 78.95 g - Size: 30.5 cm - Product code: JTIYA20-DINA848 - Page on this site: https://indriya-anantara.lovable.app/jewellery/vishnu-haar-gold-short-necklace - On indriya.com: https://www.indriya.com/anantara/anantara-collection?collection_name=936 ### Garuda Haar Gold Short Necklace - Type: Necklace - Description: A collar of twin Garuda heads set with rubies and drops. - Metal: 22 karat yellow gold, BIS Hallmarked - Price: ₹34,29,544 (approximate, excluding taxes) - Gross weight: 259.813 g - Size: Free size - Product code: JTYYA20-DINA847 - Page on this site: https://indriya-anantara.lovable.app/jewellery/garuda-haar-gold-short-necklace - On indriya.com: https://www.indriya.com/anantara/anantara-collection?collection_name=936 ### Udaya Gold Bridal Drop Earrings - Type: Earrings - Description: Coral flower studs above crescent coin drops. - Metal: 22 karat yellow gold, BIS Hallmarked - Price: ₹1,95,327 (approximate, excluding taxes) - Gross weight: 13.492 g - Product code: JTYYB20-DIEA884 - Page on this site: https://indriya-anantara.lovable.app/jewellery/udaya-gold-bridal-drop-earrings - On indriya.com: https://www.indriya.com/anantara/anantara-collection?collection_name=936 ## Indriya stores in Mumbai ### Borivali (W), Mumbai - Address: Ground & 1st Floor, Solitaire Business Centre, Opp. Ajanta Talkies, Gulmohar Rd, Market Road, Borivali West, Mumbai, Maharashtra - 400092 - Hours: 11:00 AM – 9:00 PM - Phone: 08037837978 - Services: In-house stylist, Bridal Studio, Design Customization - Page: https://indriya-anantara.lovable.app/store-locator/borivali-w-mumbai ### Andheri (W), Mumbai - Address: Esquina Private Residences, New Link Road, Oshiwara, Andheri West, Mumbai, Maharashtra - 400102 - Hours: 11:00 AM – 9:00 PM - Phone: 08071500067 - Services: In-house stylist, Bridal Studio, Design Customization - Page: https://indriya-anantara.lovable.app/store-locator/andheri-w-mumbai ### R City Mall, Mumbai - Address: R City, LBS Marg, Amrut Nagar, Ghatkopar West, Mumbai, Maharashtra - 400086 - Hours: 11:00 AM – 9:30 PM - Phone: 08037241114 - Services: In-house stylist, Design Customization - Page: https://indriya-anantara.lovable.app/store-locator/r-city-mall-mumbai ### Sky City Mall, Mumbai - Address: 1st Floor, F-40, Sky City Mall, Western Express Highway, Borivali East, Mumbai, Maharashtra - 400066 - Hours: 11:00 AM – 11:00 PM - Phone: 08071500068 - Services: In-house stylist, Design Customization - Page: https://indriya-anantara.lovable.app/store-locator/sky-city-mall-mumbai ### Nexus Seawoods Mall - Address: Upper Ground Floor-3, Nexus Seawoods Mall, Sector 40, Nerul East, Navi Mumbai, Seawoods, Maharashtra - 400706 - Hours: 11:00 AM – 9:30 PM - Phone: 08037241116 - Services: In-house stylist, Design Customization - Page: https://indriya-anantara.lovable.app/store-locator/nexus-seawoods-mall-mumbai ### Phoenix Marketcity, Kurla - Address: Ground Floor, Phoenix Market City, Patelwadi, Lal Bahadur Shastri Marg, Kurla West, Mumbai, Maharashtra - 400070 - Hours: 11:00 AM – 9:00 PM - Phone: 1800-210-8383 - Services: - Page: https://indriya-anantara.lovable.app/store-locator/phoenix-marketcity-kurla ## Official sources - Indriya official website: https://www.indriya.com/ - Aditya Birla Group, Indriya: https://www.adityabirla.com/businesses/companies/indriya/ - Bureau of Indian Standards (hallmarking): https://www.bis.gov.in/