About this project
Who made this site, and why
This website is a student project about Indriya’s Anantara bridal temple jewellery. It is not the official Indriya website and does not sell jewellery.
By Keyana Marfatia, Adnan Gilitwala and Aadhyan Rao, BBA Marketing students, Atlas SkillTech University · Published · Updated
Written and curated by
Keyana Marfatia, Adnan Gilitwala and Aadhyan Rao
BBA Marketing students, Atlas SkillTech University, Mumbai. Built for our Digital Marketing course (SEO, AEO and GEO).
We chose Indriya because it is one of the newest jewellery brands in India: the Aditya Birla Group launched it in 2024. Its Anantara collection of temple jewellery is made for South Indian brides and festivals, so we built this site around one of those festivals, Varalakshmi Vratham. Our goal was to show how a new brand can be found on Google and cited by AI assistants such as ChatGPT and Gemini.
How we researched this site
What people search
We researched the keywords and Google “People also ask” questions around temple jewellery and Varalakshmi Vratham, and built our pages and FAQ to answer them.
Facts from the source
Product names, photos, weights and prices come from indriya.com. Gold purity facts follow the Bureau of Indian Standards. Company facts come from the Aditya Birla Group.
Competitor study
We compared the backlink profiles of Tanishq and CaratLane in Ahrefs to understand how established jewellery brands earn trust online.
Kept current
Prices are copied with their date (currently 27 October 2026) because gold prices change daily. Every page shows when it was last updated.
Our sources
According to the Bureau of Indian Standards, hallmarked gold carries three marks: the BIS logo, the purity grade and a unique HUID code. As listed on indriya.com, every Anantara piece is 22 karat gold. We cite these sources wherever we use them:
Why shoppers trust Indriya
BIS Hallmark
Certified gold with a HUID code
4.8–5.0 ★
4,416 Google reviews across six Mumbai stores
Lifetime exchange
Contact
For orders, prices or jewellery questions, contact Indriya directly:
- Customer care 1800-210-8383 (toll free)
- Indriya head office: One International Centre, Tower 3, 15th Floor, Dadar West, Mumbai, Maharashtra 400012
- Or visit one of six Indriya stores in Mumbai
Follow Indriya on Instagram, Facebook and YouTube.
Indriya’s parent company, the Aditya Birla Group: Website · Wikipedia · X (Twitter)
Privacy policy
This site has no accounts, checkout or tracking cookies. If you use the Ask Indriya assistant on our FAQ page, the question you type is saved anonymously, with no name or contact details, so we can improve our answers. Please don’t type personal details into it. Read the full privacy policy and terms of use.
Disclaimer
Indriya’s name, logo and product images belong to Indriya / Aditya Birla Group and are used here for academic purposes only. Prices are approximate and change daily. Always confirm details on indriya.com (opens indriya.com in a new tab) or in store.