Press & media
Indriya in the news
Indriya has been covered by 9 publications since the Aditya Birla Group launched the brand in July 2024, including 2 articles on the Anantara collection.
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Medianews4u · Anantara
Indriya by Aditya Birla Jewellery launches regional bridal lines for India's brides
Indriya launched four regional bridal collections. Anantara is designed for brides in Andhra Pradesh, Telangana and Karnataka, with pieces such as the Garuda Haar and the Lakshmi Bottu Mala.
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Indian Jeweller · Anantara
Indriya Unveils 'Anantara': A Gold Masterpiece Celebrating Hyderabad's Sacred Artistry
Anantara's first showpiece is a three-layered 22KT gold piece modelled on motifs from the Hoysala-era Chennakeshava and Keshava temples at Somanathapura.
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India Retailing ·
Indriya's point of difference is going to be designs and experience: CEO Sandeep Kohli
An interview with Indriya CEO Sandeep Kohli on the brand's design-led strategy.
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Harper's Bazaar India ·
Aditya Birla Group is all set to sparkle with Indriya
A fashion-press look at the launch of Indriya.
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Outlook Business ·
Aditya Birla Group Enters Retail Jewellery Business with 'Indriya', Plans Rs 5,000 Crore Investment
The Aditya Birla Group announced a Rs 5,000 crore investment in Indriya, opening its first stores in Delhi, Indore and Jaipur.
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Business Today ·
Aditya Birla Group ventures into Rs 6.7 lakh crore Indian jewellery retail market with launch of Indriya
Business coverage of Indriya's launch into India's jewellery retail market.
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BusinessWorld
Aditya Birla Group launches its jewellery business brand Indriya
BusinessWorld's report on the launch of Indriya.
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GJEPC Solitaire
Aditya Birla Group Unveils Rs. 5,000 Crore Jewellery Brand 'Indriya'
The Gem & Jewellery Export Promotion Council's magazine on Indriya's launch.
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Aditya Birla Group
Indriya: A New Era of Elegance in Fine Jewellery
The Aditya Birla Group's own story on Indriya.
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Harvard Business Publishing
Novel Jewels Limited: Diversifying the Legacy of AB Group
A business-school case study on Novel Jewels Limited, the Aditya Birla Group company behind Indriya.
Headlines and dates as published. Last checked October 27, 2026.